Brand New You?

The idea of personal brand seems old and crusty by now, but it’s still so relevant. And it’s evolving all the time. Yet for as important as it is for people to quickly understand and express themselves as their own personal brand, for instance, when I challenge participants to tell me in just a few words just who they are, ninety-nine percent of the time, I’m faced with blank stares.

The trouble is, many of us just don’t know who we are. Sure, we have an inkling and we try to fake it where we can. But that’s just not an option anymore. Only when you understand and present the real you to the world will you be able to advance. It's high time you figured that out.

The idea of working with SPARC buddies will carry through in nearly everything you do in this book, especially in this chapter. Having someone to bounce off your idea about your image with is invaluable because it’s almost impossible to be able to see oneself objectively.

Let’s look at SPARC as it has to do with image.
Strategy: What are you trying to achieve with your image?

Purpose: Why is presenting yourself in the best light possible important to accomplishing your strategy?

Analyze: What elements of your current image are working for you? Which are not?

Rehearse: How will you focus your efforts to developing your image?

Commit: How will you make your image impact-ful and indelible?

Think through all the decisions you make, and collaborate with a SPARC buddy to ensure you are following the plan.
Now off to marketing yourself.

Get more exciting communication tips in Your Self-Sabotage Survival Guide by Karen Berg. Read more here: tinyurl.com/y786t4ax